Neue Inhalte sind grün und fett markiert. Momentan sind die meisten Ressourcen, Videos und Texte noch auf Englisch, aber demnächst werden mehr deutsche Inhalte hinzukommen.
_Core building blocks_ | |
| Plan a blueprint for success Find your voice and make it real on YouTube | http://www.youtube.com/yt/creators/blueprint.html |
| Make your first video a success Package your video for viewers to discover | http://www.youtube.com/yt/creators/first-upload.html |
| The subscriber advantage Build your fan base to drive success | http://www.youtube.com/yt/creators/subscriber-advantage.html |
| Search and discovery on YouTube How your video can reach new viewers | http://www.youtube.com/yt/creators/discovery.html |
| Introduction to YouTube Analytics Track your success on YouTube | http://www.youtube.com/yt/creators/using-analytics.html |
_Create great content_ | |
| Make something you love Stay inspired and sustain your passion | http://www.youtube.com/yt/creators/inspiration.html |
| Create videos that attract viewers Essentials for your creative strategy | http://www.youtube.com/yt/creators/get-viewers.html |
| Keep viewers happy Building a loyal fan base | http://www.youtube.com/yt/creators/keep-viewers-happy.html |
| See what keeps your audience's attentionMastering engagement with your viewers YTA2 | http://www.youtube.com/yt/creators/engagement-analytics.html |
| Production guidebook - English (PDF) | http://www.youtube.com/yt/crea…tors-production-guide.pdf |
_Build your brand_ | |
| Why your brand is important Building your brand identity on YouTube | http://www.youtube.com/yt/creators/brand-identity.html |
| Welcome new fans with your channel trailerGive your channel a proper introduction | http://www.youtube.com/yt/creators/trailers.html |
| Tools for branding and featured content Give your videos a strong identity | http://www.youtube.com/yt/creators/branding-tools.html |
| Top strategies for family entertainment channels | http://www.youtube.com/yt/creators/family-entertainment.html |
| Top strategies for music artists and album promotion | http://www.youtube.com/yt/creators/music.html |
| Top strategies for gaming channels | http://www.youtube.com/yt/creators/gaming.html |
_Develop your audience_ | |
| Use your title and thumbnail to get discoveredTell a cohesive story about your video | http://www.youtube.com/yt/crea…il-title-description.html |
| Understand your audience Viewing patterns and methods of discoverability YTA 1 | http://www.youtube.com/yt/crea…verability-analytics.html |
| Get your viewers to interact Maximize engagement with your annotations and descriptions | http://www.youtube.com/yt/crea…ons-and-descriptions.html |
| Curate your content with playlists and sectionsTools for an attractive, well-organized channel(aka trendsetter) | http://www.youtube.com/yt/creators/trendsetter.html |
| Stay top-of-mind with your fansEngage your fans regularly with uploads and more | http://www.youtube.com/yt/creators/freshness.html |
| Measure success beyond one videoEffectiveness of extending watch sessions | http://www.youtube.com/yt/creators/viewership-analytics.html |
| Grow your channel with other creators Collaborate and cross-promote | http://www.youtube.com/yt/creators/collaboration.html |
| Reach a global audience The power of closed captions (CC) and subtitles | http://www.youtube.com/yt/creators/captions.html |
| Using ads to promote your channelInvesting in promotion and measuring success | http://www.youtube.com/yt/creators/ad-promotion.html |
_Drive fan engagement_ | |
| Get discovered across GoogleMake it easy for your fans to find and connect with you | http://www.youtube.com/yt/creators/strengthen-ties.html |
| Principles for building a sustainable communityThe power of fan bases | http://www.youtube.com/yt/crea…ustainable-community.html |
| Invite conversation with your fans Top fans and video comments(top fans, comments) | http://www.youtube.com/yt/creators/invite-conversation.html |
| Engage with audiences beyond YouTubeExtend your reach with social media | http://www.youtube.com/yt/creators/reach-beyond.html |
| Entice new fans with magic momentsHow big events and live streaming can help you connect | http://www.youtube.com/yt/creators/big-events-live.html |
| Key behaviors of your subscribers Converting viewers into fans YTA 4 | http://www.youtube.com/yt/creators/fan-analytics.html |
_Earn money with YouTube_ | |
| How YouTube videos make moneyThe YouTube monetization ecosystem | http://www.youtube.com/yt/creators/revenue-basics.html |
| Measure your success with revenue goals Know whether you've met your monetization goals with earnings reports | http://www.youtube.com/yt/creators/monetization-goals.html |
| Ads on YouTubeAppeal to brands with your channel | http://www.youtube.com/yt/creators/ad-types.html |
_Online course collections_ | |
| Measure your success (Analytics) | http://www.youtube.com/yt/creators/analytics-series.html |
| The art of getting viewers boot camp? | http://www.youtube.com/yt/creators/viewership-bootcamp.html |
| Grow your audience boot camp | http://www.youtube.com/yt/crea…ow-audience-bootcamp.html |
| Engage your audience boot camp | http://www.youtube.com/yt/creators/engage-bootcamp.html |